Last Updated: 12 December 2025
Sanus Media (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or interact with https://capitalconnect.sanusmedia.com/signup (the “Website”), including when you sign up, request resources, or book a call.
This policy is intended to comply with the General Data Protection Regulation (GDPR).
1. Who we are (Data Controller)
Sanus Media is the data controller responsible for your personal data.
(Recommended: add your legal entity name, business address, and CVR number here if available.)
2. What personal data we collect
Depending on how you use the Website, we may collect:
Identity data: name
Contact data: email address, phone number (if provided)
Business data: company name, role/title (if provided)
Intake data (optional): any information you share in forms, questionnaires, messages, or applications
Technical/usage data: IP address, browser/device information, and website usage data through cookies/analytics (see Section 9)
This aligns with the categories you already use across Sanus Media experiences. workshop.sanusmedia.com
3. How we collect your data
We collect data when you:
Fill out a form on the Website (e.g., waitlist or call request)
Download a resource or register for an event
Contact us by email or social media
Provide information in questionnaires or intake forms
Browse the Website (cookies/usage data)
4. Why we use your data (purposes)
We use your personal data to:
Deliver what you requested
Confirm your submission, send requested resources, and manage bookings or registrations
Send reminders or practical updates related to your booking/event/resource
Run and improve the Website and our services
Understand usage patterns, improve content and user experience, and troubleshoot issues
Marketing (only if you opt in)
Send occasional emails with insights, resources, and updates about coaching/programs/services
You can unsubscribe at any time
We do not sell your personal data.
5. Legal bases for processing (GDPR)
We process your data under one or more of the following lawful bases (depending on context), consistent with your current policy approach. workshop.sanusmedia.com
Contract / pre-contract steps (Art. 6(1)(b))
When you request a booking, register, or ask for something and we need your data to deliver it.
Consent (Art. 6(1)(a))
When you explicitly opt in to marketing emails (and where required, certain cookies).
Legitimate interests (Art. 6(1)(f))
To operate, secure, and improve the Website and services (balanced against your rights).
You can withdraw consent at any time (see Section 11).
6. Service communications vs marketing communications
Service/operational communications (necessary)
If you request a booking, event registration, or resource, we may email you about:
confirmations, reminders, logistics, and follow-up materials directly related to what you requested.
These communications are not “marketing” and may be necessary to deliver the service.
Marketing communications (optional)
We will only send marketing emails if you actively opt in (for example, via an unchecked checkbox you choose to tick).
You can unsubscribe anytime using the link in our emails.
(If you do not run SMS marketing, do not mention “Reply STOP” anywhere on this page or policy.)
7. Who we share your data with (processors)
We may share your data with trusted third-party service providers (“processors”) who help us operate the Website and deliver services, such as:
website hosting and page builders
scheduling/booking tools
email delivery and marketing platforms
analytics providers
payment providers (if applicable)
community or course platforms (if applicable)
These providers may only process your data on our instructions and where appropriate safeguards are in place.
8. International transfers
Some providers may process data outside the EU/EEA. If we transfer personal data internationally, we will use appropriate safeguards (such as EU Standard Contractual Clauses) and/or rely on an applicable adequacy decision, as required by GDPR.
9. Cookies and analytics
We use cookies and similar technologies to:
ensure the Website functions properly
understand how visitors interact with the Website
improve performance and user experience
You can control cookies through your browser settings and, where implemented, cookie preference tools. (Your current Sanus Media policy already includes a cookies section and the general purpose of cookies. workshop.sanusmedia.com)
10. Data retention
We keep personal data only as long as necessary for the purposes described above:
Booking / inquiry data: typically up to 24 months after last interaction (unless you become a client, or longer retention is required for legal reasons)
Marketing subscribers: until you unsubscribe or request deletion
Analytics data: retained according to the settings of the relevant analytics tool (where possible, we minimize and aggregate)
When data is no longer needed, we delete or anonymize it.
(Adjust these timeframes if you want stricter/shorter retention.)
11. Your GDPR rights
You have the right to:
Access your data
Rectify inaccurate data
Erase data (in certain circumstances)
Restrict processing (in certain circumstances)
Object to processing, especially direct marketing
Data portability (where applicable)
Withdraw consent at any time (does not affect prior processing)
To exercise your rights, contact: [email protected]
We typically respond within one month.
12. Complaints (Datatilsynet)
If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet). datatilsynet.dk
Datatilsynet
Carl Jacobsens Vej 35, 2500 Valby
Email: [email protected]
Phone: +45 33 19 32 00 datatilsynet.dk
13. Security
We implement reasonable technical and organizational measures designed to protect personal data against unauthorized access, alteration, loss, or misuse. No system is 100% secure, but we work to maintain appropriate safeguards.
14. Children
The Website is not intended for individuals under 18, and we do not knowingly collect personal data from children.
15. Updates to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on the Website with the updated effective date.
10. Contact Us
For questions or concerns regarding this Privacy Policy: